The One Secret to Instagram Success

The One Secret to Instagram Success -- The Creative Living

There are many things to consider when aiming for success on Instagram. From hashtags to regular posting, there’s no denying it takes multiple techniques to grow – however, there’s one secret, yes one secret to Instagram success.

It’s not a quick one, and it’s not easy, but guys, it’s important.

You have to build a community.


There are many reasons someone might follow you on Instagram. Maybe because you post pretty photos, you’re doing inspiring things, or you’re sharing wisdom. These are great reasons for someone to follow.

But what gives them a reason to stay engaged?

Whether you’re looking to use Instagram as a full-time job, or a tool to drive traffic to your business, engagement is the most important part of the app. You could have forty thousand followers, but if only 1% of your followers are engaging with your content, you might as well have 4,000 with a 10% engagement rate. The latter of which is more attainable.

How Do You Build a Community?

People consume media on the internet that will help them in some way. Whether this is by providing entertainment value, inspiration or enrichment, we're more likely to engage with something that adds to our lives. It's a great idea to keep that in mind and tailor your content to your consumers in an appropriate way.

Here are five ways you can build a community on Instagram:

1. Tell a Story, and Include Your Followers

Humans are natural storytellers. We love stories. From the make believe stories in art to the real life sucess stories in business and science, we're obsessed with storytelling.

A great way to create a comminuty on Instagram is to tell a story. This is super easy, because you get the chance to tell a story about you.

Ask yourself, what made you start your Instagram account? Or your business? What events led up to it? How does it make you feel? Write this in an Instagram story or some captions, make the story an integral part of your brand, and then finish the story with why you decided to share. How does your story impact, and help your followers?

Not only does this appeal to the inherent story-loving nature of humans, it fosters a sense of inclusivity, that your followers have a reason to be consuming your content, or supporting your brand, because they are a part of it.

2. Take Your Followers on a Journey

No story is ever over, so welcome your followers on board for the next chapter in your journey.

Once your followers are emotionally invested in your story, they'll be excited to follow it, and even be a part of it.

You can see this idea in action with many YouTubers - people follow them for a specific reason, either they're enligtening or entertaining, and they become invested in the person behind the channel, eager to follow their journey no matter where it takes them.

3. Encourage Your Followers to Share Their Own Story

Once you have your followers on board, give a little back to them. They're emotionally invested in your story, but it's a very human thing to want to be loved in return.

It's not realistic or manageable to personally read and invest in thousands of people's stories and lives, but your followers will read each other's stories, and bond that way.

Take a look at any number of fitness gurus out there, and notice how they've fostered community in their following. Bonded by a mutual love of the guru, people in the community find each other, and encourage each other on their journey, without the guru's direct involvement.

4. Engage With Your Followers

A great way to foster community and keep track of your community's progress is to have a branded hashtag. Pop it in your bio, and every so often, scroll through and read your follower's posts, dropping an encouraging comment and giving them a like.

This may take you all of five minutes, but it will absolutely make their day!

5. Keep Encouraging Your Followers to Engage With Each Other

You'll be surprised how much your community can grow your community, and not only increase your follower count, engagement rate and overall instagram success, but also help your followers make meaningful connections with likeminded people. Once you build a community on Instagram, all you'll have to do it to keep encouraging your followers to do what they love doing!

It may be hard work in the beginning, but in the end, you will have built a solid foundation upon which, your creative empire builds itself.

So there you have it - my one secret to instagram success!

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The One Secret to Instagram Success-- The Creative Living

The One Secret to Instagram Success-- The Creative Living

10 Essential Instagram Hashtag Tips!

10 Essential Instagram Hashtag tIps -- The Creative Living (1)

It's universally accepted that using hashtags is one of the best way have your content seen on Instagram. Here's are my 10 essential Instagram hashtag tips to help you get maximal hashtag exposure.

1. Use Different Hashtags for Your Posts

Whether or not there is a "shadow ban," it seems that mixing up your hashtags every so often helps Instagram establish that you and/or your account isn't a bot.

Ideally, you'll be posting a variety of content on your Instagram, so you'll be using hashtags that are appropriate for those posts (see point 6), but if you're posting similar photos with the same hashtags, mix up the last few every once in a while to make sure Instagram doesn't accidentally flag your content as spam.

2. Use a Mixture of Popular and Less-Popular Hashtags

There are some hashtags that are way more popular than others, and although they likely get more viewers, it's much easier for your content to get buried by all of the other photos tagged with that hashtag.

Because huge hashtags have a larger amount of viewers, it's a good idea not to swear off them entirely. Instead, use a bunch of hashtags with varying popularity. This way, your posts will be displayed where there are lots of viewers and smaller visibility, while also being displayed to smaller audiences with higher visibility.

3. Save Them On Your Phone

One of the best tips I've ever received is to save my hashtags as a keyboard shortcut in my phone.
To do this on an iPhone, simply go to settings > general > keyboard > text replacement then paste the hashtags in 'phrase' and create a unique shortcut.

When it comes time to posting your Instagram photo, you can simply type in your unique shortcut and your phone will replace that with your hashtags. It's so easy!

You can also save them in the 'Notes' app to copy and paste when it comes time to post your photo.

4. Pay Attention to Hashtags Other People Use

If you're a writer, artist or musician, you can check out my hashtag guides for some hashtags to use, but if you're at a loss for tags to use, look at what your favourite creators are using. If they have high engagement or a huge following, likely the hashtags they use have worked wonders for them.

5. Use Hashtags on Your Instagram Stories

This is something I don't do enough, but the few times I have done it gained me hundreds more viewers on my Instagram story. If you use a hashtag on your story it shows up on that hashtag's page when people search for photos. It's a great way to gain exposure from a seemingly unexpected place.

6. Don't Post Irrelevant Photos to the Hashtag

This is something I learnt the other day. If your post is irrelevant to the hashtag, other users can report it to Instagram to tell the algorithm that the post isn't appropriate for the particular hashtag. I would image that to have very negative effects for your account, especially if it happens multiple times, so do be careful to use appropriate hashtags.

7. Hide Your Hashtags

You're probably doing this without realising it, but no one wants to see a whole bunch of hashtags. This is a simple fix, after you finish typing your caption, space down and add some full stops then place your hashtags after that. You can also do this in the comments. It simply makes everything look neater and nicer.

8. Check Your Hashtag Analytics

If your hashtags are bringing you five veiws, they're probably not worth it. If they're bringing you hundreds or thousands, then you go boss, slay them hashtags!

It's a good idea to monitor your hashtag analytics and adjust them as necessary to ensure maximum exposure.

9. If You Have a Brand Hashtag, Add it to Your Bio

If you've read my article "The One Secret to Instagram Success" you'll know what I'm about to talk about now. When you're building a brand, it's super important to foster a sense of community on Instagram. One way of doing this is by devising a brand hashtag.

This way your followers can feel even more engaged with you, and it makes it easier for you to find your customers and you're biggest supporters. If you do this, make sure you add it to your bio so your new followers can see it and join in with the fun!

10. Keep an Eye on the Banned Hashtag List

In an effort to keep Instagram free of bots and spammers, some hashtags have been 'banned.' If go on the hashtag page, it'll say something like 'Recent posts from [hashtag] are currently hidden because the community has reported that some content that may not meet Instagram's community guidelines.'

It’s widely believed that if you use one of these hashtags, your photo will not be shown on the page of any hashtag you’ve used. So keep an eye out!

You can find a bunch of lists (like this) if you Google Instagram Banned Hashtags.


I these 10 essential Instagram hashtag tips helped you on your journey to creating an awesome Instagram community.


100+ Instagram Hashtags for Writers -- The Creative Living (1)

100+ Instagram Hashtags for Musicians -- The Creative Living

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100+ Instagram Hashtags for Artists

100+ Instagram Hashtags for Artists -- The Creative Living

Everyone agrees that hashtags are some of the most useful aspects of Instagram when you want to be discovered by potential new followers. But sometimes it can be difficult to find the right hashtags to use. Thats why I'm coming at you with 100+ Instagram Hashtags for Artists. Yes, more than one hundred!

Before we start, check out my article on essential Instagram Hashtag tips for a great few hints!

This post is rather long, with a bunch of data.

First, I've created small groups of hashtags by post type (ie. painting, digital art, illustration), followed with a giant table of all the hashtags mentioned in the post as well as the amount of posts they have (as of writing this post, Feb, 2020).

General Art Hashtags

The best way to utilise hashtags on Instagram is by mixing them up! This means, using different hashtags for different posts, and using hashtags of various popularity.

Because of this, I've grouped these hashtags with a mix of very popular, and not-so popular hashtags.

Group 1

#art #draw #artoftheday #artofinstagram #instaartwork #instaarte #drawdrawdraw #instaartists #instaartexplorer #instaartista #instaartlovers #instaartworks #instaartdaily #instaartistgram #instaartworkoftheday #instaartmovement

Group 2

#artist #instaart #instaartist #drawingoftheday #instaartoftheday #instaarts #drawingsketch #instaarthub #instaartpop #instaartis #instaartpics #instaartist_ #instaartistclub #instaartexplorer #instaartpics

Group 3

#artwork #artistsoninstagram #drawings #artgram #drawn #instaartistic #instaartsy #artworkshop #drawing #instaartgallery #instaarty #instaartistcreations #artgrammers #instaartworld #instaart

Digital Art Hashtags

Group 1

#digital_art #digitalpainting #digitalartist #digitatlillustration #digitalsketch #digitaldoodle #digitalartworks #digitalartistry #digitalartlook #digitalartmuseum #digitalarthelp #digitalartvideo

Group 2

#digitalart #digitaldrawing #digitalartist #digitalartwork #digitalarts #digitalartists #digitallyart #digitalartistsoninstagram #digitalartsociety #digitalarttutorial #digitalartgallery #digitalarttips

Illustration Hashtags

Group 1

#illustration #illustrations #illustrationartists #illustrationoftheday #illustragram #illustrationartists #illustration_daily #illustrationdaily #illustratoroninstagram #illustrationwork #illustrationdrawing #illustrationaday

Group 2

#illustrator #illustrationartists #illustrated #illustratorsoninstagram #illustratorsofinstagram #illustrated #illustrationgram #illustrators #illustrationsketch #illustration_art #illustratorofinstagram

Sketching Hashtags

#sketchbook #sketch #sketchbookdrawing #sketches #sketching

Painting Hashtags

#painter #painting #painting #paintingoftheday #paintings #paints

100+ Instagram Hashtags for Artists (and statistics)

Hashtag Number of Posts
#art 597,170,633
#artist 170,433,946
#illustration 116,855,149
#sketch 102,037,870
#artwork 93,200,291
#painting 90,381,580
#draw 66,045,068
#instaart 61610681
#digitalart 46559912
#sketbook 44,450,488
#artistsoninstagram 38,082,786
#painting 36,024,823
#artoftheday 31,407,211
#illustrator 24,835,027
#instaartist 21,861,787
#drawings 19,478,039
#sketching 15,755,548
#paintings 10,103,827
#digitalpainting 8,952,098
#painter 8,772,675
#sketches 8,342,509
#artofinstagram 5,718,284
#digitaldrawing 5,554,623
#illustrations 5,510,057
#drawingoftheday 5,162,224
#digitalartist 4,149,353
#digitalartist 4,149,326
#digitatlillustration 3,410,998
#illustrationartists 2,918,338
#artgram 2,857,656
#illustrationartists 2,669,255
#illustrated 2,632,585
#illustrationoftheday 2,399,571
#instaartwork 2,381,032
#illustratorsoninstagram 2,117,677
#instaartoftheday 1,529,290
#paintingoftheday 1,506,144
#digitalartwork 1,322,563
#drawn 1,319,999
#digitalsketch 1,105,055
#illustragram 1,044,502
#illustratorsofinstagram 1,034,251
#paints 1,030,831
#illustrationartists 982,577
#digital_art 827,400
#illustrated 753,568
#illustration_daily 681,467
#instaarte 680,573
#instaarts 608,019
#instaartistic 587,280
#illustrationgram 580,242
#illustrationdaily 573,162
Hashtag Number of Posts
#illustrators 534,300
#drawdrawdraw 530,930
#drawingsketch 491,617
#instaartsy 474,599
#digitalarts 363,871
#instaartists 355,648
#instaarthub 343,741
#artworkshop 337,216
#digitaldoodle 330,488
#sketchbookdrawing 327,367
#digitalartists 315,111
#instaartexplorer 269,229
#instaartpop 259,056
#digitalartworks 202,939
#illustratoroninstagram 191,190
#digitallyart 190,221
#illustrationsketch 174,066
#illustrationwork 173,322
#drawing 172,528
#instaartista 117,208
#illustration_art 111,615
#illustrationdrawing 103,505
#illustratorofinstagram 83,324
#instaartis 82,253
#instaartgallery 79,405
#illustrationaday 73,778
#instaartlovers 62,813
#digitalartistry 57,812
#instaartpics 44,626
#digitalartistsoninstagram 44,256
#instaarty 42,655
#digitalartlook 42,299
#instaartworks 35,034
#digitalartsociety 33,308
#digitalartmuseum 19,277
#instaartist_ 15,283
#instaartistcreations 14,870
#instaartdaily 11,785
#instaartistclub 9,233
#digitalarttutorial 7,578
#artgrammers 7,143
#instaartistsgram 6,725
#instaartexplorer 4,855
#instaartworld 4,468
#instaartworkoftheday 3,235
#digitalarthelp 3,196
#instaartpics 2,302
#digitalartvideo 1,813
#digitalartgallery 1,813
#instaart 1,709
#instaartmovement 1,497
#digitalarttips 1,263

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